Assessing current data capabilities, identifying data sources & collection methods, and implementing data analytics tools to drive informed decision-making.

Examining an organization’s data for patterns, insights and trends to deliver actionable insights and support program success measurement.

Dividing customers into distinct groups based on shared characteristics to tailor marketing efforts effectively & efficiently.

Representations of your ideal customers, created to understand their needs, behaviors, decision-making processes, and how to best reach and engage them.

A visual representation of a customer's interactions with a brand over time, used to identify opportunities for improvement and enhance the overall customer experience.

Conducting website audits, implementing SEO best practices, personalizing the shopping experience, and utilizing data analytics to track performance and make data-driven decisions.

Defining clear objectives, identifying target audiences, selecting appropriate channels, crafting compelling messages, setting budgets, and establishing key performance indicators (KPIs) to measure success.

Tracking website traffic, analyzing customer behavior, measuring campaign performance, and using data to inform strategic decisions.

Temporarily filling account service gaps by managing client relationships, overseeing project timelines, and providing strategic guidance.

Analyzing the target market, identifying unique selling propositions, setting clear goals, allocating resources effectively, and implementing a multi-channel marketing approach.

Identifying the brand's unique value proposition, target audience, brand personality & visual identity, ensuring consistency across all marketing materials and customer interactions.

Identifying target audiences, setting clear objectives, creating engaging content, scheduling posts, monitoring interactions, and analyzing performance metrics to optimize results.

Surveys, interviews, focus groups, and data analysis to understand consumer preferences, behaviors, and perceptions.

Guiding storytelling, design principles, data visualization, and effective communication techniques to engage audiences and drive results.

Analyzing the target audience, allocating resources to key retail partners based on performance metrics, ensuring brand alignment with each retailer, and maximizing each retailer's media capabilities to drive sales.

Providing a custom marketing strategy by tailoring a unique marketing plan to a specific business's needs, goals, and target audience, considering factors such as industry trends, competitor analysis, and budget constraints.