Cultivating Brands, Harvesting Results
Carrie Chadwick is your experienced marketing partner with 20+ years of marketing expertise. From global brands to local startups, she generates innovative strategies that bloom into real results.
Data Strategy
-
Assessing current data capabilities, identifying data sources & collection methods, and implementing data analytics tools to drive informed decision-making.
-
Examining an organization’s data for patterns, insights & trends to deliver actionable insights.
-
Tracking website traffic, analyzing customer behavior, measuring campaign performance, and using data to inform strategic next steps.
Advertising & Branding
-
Defining clear objectives, identifying target audiences, selecting appropriate channels, crafting compelling messages, setting budgets, and establishing key performance indicators to measure success.
-
Temporarily filling account service gaps by managing client relationships, overseeing project timelines, and providing strategic guidance.
-
Identifying the brand’s unique value proposition, target audience, brand personality & visual identity, and ensuring consistency across all marketing materials and consumer interactions.
Consumer Research & Insights
-
Representations of your ideal customers, created to understand their needs, behaviors, decision-making processes, and how best to reach & engage them.
-
A visual representation of a customer’s interactions with a brand over time, used to identify opportunities for improvement & enhance the overall customer experience.
-
Dividing customers into distinct groups based on shared characteristics to tailor marketing efforts effectively & efficiently.
Contact Carrie
Interested in working together? Fill out some info and Carrie will be in touch shortly. Can’t wait to hear from you!